Privacy Policy
This privacy policy provides you with details of how we collect and process your personal data whether directly or through your use of our site www.slipstreamlondon.com. By providing us with your data, you warrant you are over 13 years of age.
Slipstream Leadership Development Ltd is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
Contact Details
Full name of legal entity: Slipstream Leadership Development Ltd
Email address: info@slipstreamlondon.com
Postal address: 16 Hurst View Road, South Croydon, Greater London, CR2 7AG
What data do we collect about you
Personal Data
Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain types of personal data about you as follows:
- Identity Data may include your first name, last name, username, title, job title and employer.
- Contact Data may include your billing address, delivery address, email address and telephone numbers.
- Financial Data may include your bank account and payment card details.
- Transaction Data may include details about payments between us and other details of purchases made by you.
- Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
- Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback, survey responses, and your answers to our online assessments, such as the Agency Leadership Scorecard, and the results they produce.
- Usage Data may include information about how you use our website, products and services.
- Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site, or statistical data relating to training groups or coaching individuals. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.
Sensitive Data
Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Generally, we do not need to collect sensitive data, however aspects of this type of information may be revealed during coaching services, where relevant. It will only be discussed if it has a direct effect on the subject of our coaching sessions in order to make the coaching effective.
We require your explicit consent for processing sensitive data, therefore you will be asked to sign a Coaching Contract, which includes the privacy policy, when we commence working with you.
We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you or your employer have ordered but if we do, we will notify you at the time.
How we collect your personal data
We collect data about you through a variety of different methods including:
Direct interactions: You may provide data in person, or by communicating with us by post, phone or email. This includes when you complete an online assessment on our website, such as the Agency Leadership Scorecard, or give us your email address to receive your results.
Automated technologies or interactions: As you use our website, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.
Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
- Your employer
- Technical/personality profiling data from Insights Learning and Development Limited
- Analytics providers such as Google based outside the UK
- Advertising networks such as LinkedIn based outside the UK
- Search information providers such as Google based outside the UK
- Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based in the UK
How we use your personal data
We will only use your personal data when legally permitted. The most common uses of your personal data are:
- Where we need to perform the contract between us and you or your employer.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at info@slipstreamlondon.com.
Purposes for processing your personal data
Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant. We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at info@slipstreamlondon.com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose/Activity | Types of data | Lawful basis for processing |
|---|---|---|
| To register you as a new client, delegate or coachee. | Identity; Contact | Performance of a contract with you or your employer. |
| To process and deliver our services, including manage payments, fees and charges, and collect and recover monies owed. | Identity; Contact; Financial; Transactional; Marketing and communications | Performance of a contract with you or your employer. Necessary for our legitimate interests to recover debts owed to us. |
| To manage our relationship with you, which will include notifying you about changes to our terms or Privacy Policy, and asking you to leave feedback or take part in a survey. | Identity; Contact; Profile; Marketing and communications | Performance of a contract with you or your employer; necessary to comply with a legal obligation. Necessary for our legitimate interests to keep our records updated and to study how people use our services. |
| To administer and protect our business and our website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data. | Identity; Contact; Technical | Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise. |
| To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising. | Identity; Contact; Profile; Usage; Marketing and communication; Technical | Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy. |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences. | Technical; Usage | Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy. |
| To make recommendations and suggestions to you about goods or services that may be of interest to you. | Identity; Contact; Technical; Usage; Profile | Necessary for our legitimate interests to develop our services and grow our business. |
| To provide your Agency Leadership Scorecard results, link them to your email address if you choose to give it, and follow up with you about them. | Identity; Contact; Profile; Technical | Necessary for our legitimate interests to give you the results you have asked for, to follow up with you about them, and to develop our services and grow our business. |
Marketing communications
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us; or if you provided us with your details and ticked a box at the point of entry of your details for us to send you marketing communications. In each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at info@slipstreamlondon.com.
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.
The Agency Leadership Scorecard
You can complete the Agency Leadership Scorecard on our website without giving us your name or email address. Until you enter your email address, your answers are saved only in your own browser, so you can refresh the page or come back later. They are not sent to us.
If you choose to enter your email address to unlock your fuller results, we will link it to your answers. This lets us show you your full results, let you download a PDF copy, and keep a record of them so we can follow up with you.
If you give us your email address, we may contact you personally about your results. This does not sign you up to our newsletter: we will only send you that if you have told us you want it. Every email we send will tell you how to opt out, or you can email us at info@slipstreamlondon.com at any time.
We rely on our legitimate interests to do this: you have asked for your results, and a follow-up about them is something you would reasonably expect. We keep your email address and answers for two years after you complete the scorecard, unless you become a client, in which case the retention periods under Data Retention apply.
We also use scorecard answers, with names and email addresses removed, to understand how leadership is working across the agencies that complete it.
Your results are worked out automatically from your answers. This does not lead to any decision about you that has a legal or similarly significant effect.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at info@slipstreamlondon.com.
If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal data without your knowledge or consent where this is required or permitted by law.
Disclosures of your personal data
We may have to share your personal data with the parties set out below for the purposes set out above under ‘Purposes for processing your personal data’:
- Associates, ie. independent consultants contracted to work on behalf of Slipstream Leadership Development Ltd.
- Service providers who provide IT and system administration services, including hosting our website and online tools such as the Agency Leadership Scorecard.
- Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
International transfers
Countries outside the UK do not always offer the same levels of protection to your personal data, so UK data protection law restricts transfers of personal data outside the UK unless the transfer meets certain criteria. Some of our third-party service providers are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data under UK law.
- Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved under UK law, such as the International Data Transfer Agreement, which give personal data the same protection it has in the UK.
- Where we use providers based in the United States, we may transfer data to them if they are certified under the UK Extension to the EU-US Data Privacy Framework, which requires them to provide similar protection to personal data shared between the UK and the US.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time. Please email us at info@slipstreamlondon.com if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
We keep your Agency Leadership Scorecard email address and answers for two years after you complete the scorecard, unless you become a client.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
- Request access to your personal data
- Request correction of your personal data
- Request erasure of your personal data
- Object to processing of your personal data
- Request restriction of processing your personal data
- Request transfer of your personal data
- Right to withdraw consent
If you wish to exercise any of the rights set out above, please email us at info@slipstreamlondon.com. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Third-party links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Complaints
We are committed to protecting your personal data but if for some reason you are not happy with any aspect of how we collect and use your data, you have the right to complain. If you do have a complaint, we would be grateful if you contact our Data Protection Contact first so that we can do our best to resolve it for you.
Data Protection Contact’s name: Emma Shelton-Smith
Data Protection Contact’s email address: Emma@slipstreamlondon.com
Data Protection Contact’s postal address: 16 Hurst View Road, South Croydon, Greater London, CR2 7AG.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: October 2026