“Slipstream challenge and enquire in all the right ways and deliver a product that is on-point and potent. I'll continue to hire them again and again.”

Dan Dobson-Smith, Global Talent Director

Who we are

We bring to all our client relationships a good slug of experience, the creative economy’s most current leadership practices, the ability to get straight to the point and a 100% unwavering belief that you can achieve your highest leadership ambitions with the right people alongside you.

Oh, and a healthy dose of humour too.


Emma Shelton-Smith

Emma is a coach, trainer and HR strategist with extensive experience in the marketing communications industry. From senior client facing roles, she switched to talent management at a creative agency before being appointed to the board as Operations Director.

“Being coached by Emma has been a transformational experience. She has helped me develop a greater self-awareness and confidence, making difficult and important decisions relating to my existing work and to the development of my career much, much easier. She is both empathetic and firm, and is extremely insightful. I cannot recommend her highly enough”

Jo Sampson, Operations Director

Emma has coached, mentored and managed people at all levels before setting up Slipstream. She is a qualified coach and NLP practitioner and as a protégé of the world’s largest coaching training provider, maintains professional development in the field of coaching and related skills.


Carole Lowe

Carole is a highly experienced professional coach and creative business strategist, having worked with the UK’s most forward-thinking brands. She has led and encouraged creative thinkers in the UK & US to achieve their best-performing work and served on the boards of several major international advertising agencies.

“Carole has coached members of my team and myself with really great results. Her ability to get to the root cause is fantastic – she puts people at their ease in seconds and the clarity she is able to help people uncover is amazing”

Sam Otter, Head of Marketing

Carole is an NLP master practitioner and business mediator and now specialises in coaching people to create and action new thinking for themselves and their organisations.